Business-to-Business Communications

Alex AuerbachFounded in 1986, Alexander Auerbach & Co., Inc. is a full-service public relations and marketing services consultancy. 

Our focus is on providing our clients with strategic advice and turnkey execution of media and public relations, business-to-business marketing, and corporate/financial communications

Services include marketing and communications strategy; press, public and investor relations;  brochures and website development; executive presentations; and crisis communications.

LinkedInThe core of our practice is serving clients in:

        Professional services, including law, accounting, consulting, architecture and engineering.

        Financial services, including investment banking, private equity and M&A

        High technology, including research, manufacturing and distribution

Representative clients include:

        Professional Services:  Deloitte & Touche; Mitchell Silberberg & Knupp; Loeb & Loeb; PriceWaterhouseCoopers; Arthur Andersen

        Financial Services:  Association for Corporate Growth; Pacific Corporate Group; Cendant/Coldwell Banker; Summit Corporate Partners; Dai-Ichi Kangyo Bank of California

        Technology/ManufacturingOverhill Farms;; Teradyne; Digital Sound;  Excite; PurchasePro; Card Express; Werner Woods; Pearce Structures; PW Plastics

        Membership/Not-For-Profit:   AARP; Edward Lowe Foundation; Los Angeles Board of Realtors; Legal Aid Foundation of Los Angeles (pro bono)

The company’s principal, Alex Auerbach, began his career as a business journalist with two of the nation’s leading newspapers. He has a strong background in business and technology, a com­prehensive knowledge of the media, and a network of relationships among print and broadcast journalists.

Before establishing Auerbach & Co. in 1986, Alex held senior man­agement positions at two Los Angeles-area magazine publishing companies. Earlier he was a member of the financial news staff of The Los Angeles Times, where his articles were syndicated to newspapers worldwide. Before joining The Times he was a financial writer for The Boston Globe. He also was a correspondent for The Economist and the USIA.

Alex has an MBA from the Anderson School at UCLA, and a BA from Columbia. He has received a number of awards for his professional communications activities.