About
Auerbach & Co.
Founded in 1986,
Alexander Auerbach & Co., Inc. is a full-service public
relations and marketing services consultancy.
Our focus is on providing our
clients with strategic advice and turnkey execution of
media and public relations,
business-to-business marketing, and
corporate/financial communications.
Services include marketing and
communications strategy; press, public and investor
relations; brochures and website development; executive
presentations; and crisis communications.
The core of our practice is
serving clients in:
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Professional services,
including law, accounting, consulting,
architecture and engineering. |
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Financial services,
including investment banking, private equity and
M&A |
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High technology,
including research, manufacturing and
distribution |
Representative clients include:
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Professional Services: Deloitte &
Touche; Mitchell Silberberg & Knupp; Loeb &
Loeb; PriceWaterhouseCoopers; Arthur Andersen |
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Financial Services: Association for
Corporate Growth; Pacific Corporate Group;
Cendant/Coldwell Banker; The Steinbrun Group;
Summit Corporate Partners; Dai-Ichi Kangyo Bank
of California |
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Technology/Manufacturing: Overhill
Farms; Evente.com; Teradyne; Digital Sound;
Excite; PurchasePro; Card Express; Werner Woods;
Pearce Structures; PW Plastics |
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Membership/Not-For-Profit: AARP;
Edward Lowe Foundation; Los Angeles Board of
Realtors |
Our firm is structured to deliver
the maximum responsiveness and benefit to our
clients at minimum cost.
To accomplish this we serve our
clients through a core staff of experienced consultants
on staff and of counsel, and the use of tested vendors
in graphic and web design, and extensive use of
technology. Senior-level professionals are available to
meet virtually any client need, without the overhead of
a conventionally staffed agency.
The company's principal, Alex
Auerbach, began his career as a business journalist
with two of the nation’s leading newspapers. He has a
strong background in business and technology, a
comprehensive knowledge of the media, and a network of
relationships among print and broadcast journalists.
Before establishing Auerbach & Co.
in 1986, Alex held senior management positions at two
Los Angeles-area magazine publishing companies. Earlier
he was a member of the financial news staff of The
Los Angeles Times, where his articles were
syndicated to newspapers worldwide. Before joining The
Times he was a financial writer for The Boston Globe.
He also was a correspondent for The Economist and
the USIA.
Alex has an MBA from the Anderson
School at UCLA, and a BA from Columbia. He has received
a number of awards for his professional communications
activities.
Among the professionals of counsel
with Auerbach & Co. are Steve Stern, a public and
investor relations professional formerly with Dow Jones,
The Wall Street Journal and Reuters; Rick Weiner, for 26
years a senior communications executive at IBM; and
Howard Goldstein, an award-winning graphic designer.
